TV contracts + BCS births every year = Millions and millions of dollars
Most of the time the teams participating only get their expenses covered, with the rest of the money being split up among all of the schools in that athleticconference. For instance, in the Big 12, the usual bowl game payouts would be somewhere around $15-20 million (assuming 8 bowl-eligible teams, with 1 BCSteam). Take away the expenses for those teams to travel (we'll just say around $1 million total to make it easy, even though it's probably much largerthan that), the teams in the conference are still only getting about a little north of $1.1 million each.
It's a good thought that these kids should be paid...but in reality it's just not possible. The athletic departments are already giving these kids$40,000+ for tuition (getting a scholarship is an opportunity that they probably wouldn't have if it weren't for their athletic talent), and all of theperks that goes along with that scholarship; housing, meal plans, pretty much free access to nutritional supplements and trainers/dietitians, free tutoring,etc. If you wanna get deep down into it, scholarships are one of an athletic department's biggest expenses, and one of the main reasons most schoolsoperate on a loss.