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But it's also expansion - I would hope more capital means more room to innovate, come up with great ideas, hire more support staff. nothing wrong with stacking money if a good portion of it goes back into the product.Yeah with every RF release, his customer base grows. As his customer base grows he can release little by little more pairs of his shoes and still make it seem like only a small amount of people got them. At some point or another, the money he knows he can make will force him to break and up production numbers. It's natural human greed.