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But they DO spend money on merch and shows.
Albums are an outdated metric.
Why spend money on an album when Apple Music is the same price with unlimited music?
A lot of those artist aren't even making it to apple, they're going to datpiff. They're selling and streaming mixtapes on apple after they've built a career and fanbase(Gucci, Fab and Chance).
Albums and radio aren't outdated, because there's a difference in being able to tour regionally and do shows in front of a few hundred and having a national fanbase and tour as such.
The cycle of music is so fast there's no guarantee that those artist that are touring and hot today will be popular enough in two or three years.
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