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At the time they left off Kemp branding he wasn't with the brand as far as I know. Then he came on board on some point recently last year.
That's possible, would be another dumb move but possible. He started actively promoting about 3 or 4 months after the shoes release. If they didn't use his name there was no need to pay him to promote but then why wait till after the release to sign him and not use his name ?