Yeah, that's where Balmain went wrong [in regards to not pissing off their mainline buyers]. They didn't create a capsule for H&M like past collaborations, it looks to literally be pieces that could easily be sold at typical Balmain prices- which is great for H&M lol. Of course the quality isn't on par but a LOT of people don't care about that, surprisingly.
This is the perfect time for new brands/designers to slide into the high end denim market. Balmain is making this stuff and SLP put out their weakest season of denim. The tastemakers are on the next wave. [enter Amiri]. I feel like JE+Co will do well with denim too as soon as they release their destroyed pairs.
In general, this collection is looking a little costumey but I'll give that olive coat and maybe the white blazer a shot. I hope the olive coat feels substantial.
who's the blonde?