Not necessarily, Air Jordans have one the highest return rates for a consumer asset. Not sure how the Pantones will play out but most hyped Jordans bring about 30-50% returns immediately after initial investment. If you invested $100k in Columbias you'd average a net of $50k assuming a resell of a modest $320. Tell me a stock that guarantees these kinds of returns with little risk and I'd be the Wolf of Wall Street. Best part is, you'd never go below your initial investment.
Thus, Air Jordans are a great investment as long as liquidity (demand) is strong. Also, anything under $5k isn't worth all the finance jargon like "opportunity costs" because for the average investor, anything less than that is disposable income or a sunk cost anyway.
**Note: I'm not condoning reselling but I've paid at resell many times. I hate it but I get it. I've managed to cop almost everything I've wanted without a bot. I shell resell for Bred 1s and things like fragment 1s because I get it. It's either play or get played and that's capitalism we've grown to love.
Your rookie reseller math is way off the mark. You forgot all the expenses that bring reseller dreams back down to earth. Ebay, PayPal, consignment fees, and shipping all cut deep into profits. Not to mention that to get $100K worth of Legend Blues you had to have purchased $100K worth of Baron 13s and a bunch of other releases that can barely be moved for retail.
The majority of wannabe full time sneaker resellers won't be profitable in the long run. Dudes shouldn't quit their day job and better not ever delude themselves into thinking a pair of shoes is an investment.
Lol at rookie....smart resellers sell on craigslist and ask for cash (disclose whatever you want to Uncle Sam). If you have to ship, you tack on shipping charges. Why would anyone go thru eBay? If you have been in the game for a while, you'd know which releases are the big ones and stick to those. Finally, it's about moving the product fast so you undercut the average reseller by about $40 to $50 to eliminate the competition, hence the modest $320 price.
People shouldn't quit their day jobs but an additional $2k to $10k on top of your salary is the hustle. I personally don't resell but buying some $150 AJ 1s that has the instant Fair Market Value of $300+ is a great investment. If you don't think so, I'd stay away from the finance field.