- May 27, 2017
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I just want to know where he is getting his stats from
Is it even possible to know how much $ a specific race/ethnicity spent on a specific shoe brand?I just want to know where he is getting his stats from
So because the numbers are off the message is moot ? I feel him ..
So because the numbers are off the message is moot ? I feel him ..
You saw it as purchase shaming, I saw it as we can do more with our money. Having grown up pretty poor i can understand it.purchase shaming isnt going to make anyone stop buying Jordans, purses, Gucci, taking trips, or anything else. no matter if or how right it may be.
the people that need to hear it, dont gaf. and you lose the ear of those that know better.
its a tired, TIRED method that gains no traction. but we keep beating that drum like its effective.
You saw it as purchase shaming, I saw it as we can do more with our money. Having grown up pretty poor i can understand it.
If I just told you I get it but I guess I would be the only one. Any suggestions or ideas on reaching people or just keep it pushing?you’re not listening. its not about how EYE hear it.
MY understanding isnt the issue. im not who hes trying to reach.
sure, i get it. THEY wont though, which puts us back at square one.
purchase shaming isnt going to make anyone stop buying Jordans, purses, Gucci, taking trips, or anything else. no matter if or how right it may be.
the people that need to hear it, dont gaf. and you lose the ear of those that know better.
its a tired, TIRED method that gains no traction. but we keep beating that drum like its effective.
While Roussanov and his colleagues acknowledge that cultural preferences may play a role in these spending choices, they tested that theory by subdividing blacks, Hispanics and whites by income level and state of residence. This caused the differences in spending patterns to disappear. What really matters, Roussanov, Charles and Hurst found, is not one’s race but one’s economic situation relative to the “reference group” — people in the immediate community. “This is not really about race in the end. It is simply about what we observe about you and what peer group you belong to,” Roussanov says.
Poor blacks and poor whites both spend more on visible goods if they live in poor communities, because such spending gives them more status relative to others in the community. But poor blacks and poor whites living among wealthier people do not devote extra portions of income to visible expenditures, since they are too far behind to get more status from the extra spending they can afford.
We can encourage people to do better, be better, and invest in their communities without resorting to socioeconomic factoids.So because the numbers are off the message is moot ? I feel him ..
If I just told you I get it but I guess I would be the only one. Any suggestions or ideas on reaching people or just keep it pushing?
Again, because the numbers are off should the encouragement be ignored?We can encourage people to do better, be better, and invest in their communities without resorting to socioeconomic factoids.
Again, because the numbers are off should the encouragement be ignored?
African Americans make up 14% of the U.S. population but have outsized influence over spending on essential items such as personal soap and bath needs ($573 million), feminine hygiene products ($54 million) and men’s toiletries ($61 million). Nielsen research also shows Black consumers spent $810 million on bottled water (15% of overall spending) and $587 million on refrigerated drinks (17% of overall spending). Luxury, non-essential products such as women’s fragrances ($151 million of a $679 million industry total), watches and timepieces ($60 million of $385 million in overall spending) and even children’s cologne ($4 million out of $27 million) also play well to an audience that’s keen on image and self care.
Black Impact: Consumer Categories Where African Americans Move Markets
Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. With African Americans spending $1.2 trillion annually, brands have a lot to lose if they don't engage Black consumers.www.nielsen.com
Meanwhile back at the ranch:
using that chart the solution is simple and clear as day.
and it has nothing to do with pooling our resources or getting together FIRST.
yeah, its not talented tenth either…
yawn
i do.
i have a full mapped out plan with multiple phases, that feeds itself into a perpetual state.
my plan is rooted in using what we’re already doing to fuel where we want to be.
there is a group within our culture that is already doing what Umar, Boyce, Claud Anderson, #ADOS, or anyone within our culture with a platform wants us to do.
this group is educated, gainfully employed, and organized. my plan uses this group as our fuel.
see: Freakanomics
see also: