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I copied out a lil piece from an article.
Curry One
The Curry One, Under Armour’s first shoe named after a basketball player, was released in February. The product has helped the company’s basketball-shoe sales triple this year in the U.S., according to SportsOneSource. Nike, based in Beaverton, Oregon, didn’t have an immediate comment.
The Curry shoe sold out, thanks in part to limited supply, Schwartz said. Under Armour kept inventories low -- a strategy Nike has used for decades to drive demand -- and it worked, he said.
“They have to be very careful,” Powell said. “The immediate reaction will be to make a gajillion pairs of shoes and squeeze everything out of this. That’s not the way to grow a shoe business. You want them to sell out and for people to be hungry for the next one.”
Well played Under Armour, well played. But please just have one more restock in honor of these finals. lol
Thats the kind of stuff that will backfire on them eventually
Nike has 40 years of back catalogue to do that stuff