trent, the HK and Abu Dhabi investors would not make this move if they did not feel there was value in Reebok. As whathehadassole said - Reebok needs exposure and presently they have NO management. Under different ownership they would have at least SOME management. In the Reuters article I read, they say that Adidas is #2 behind Nike but that gap must be massive - a distant 2nd if such a thing did exist.
Worst case scenario, they (new management) maintain the status quo and we get the same damn Question, Pump (and recently the Kami II) retros with a bunch of inline CrossFit sneakers that run the same materials as Nike. Best case scenario, they actually hire a marketing department or partner with a college/university and get unpaid interns and get their product out there.