M
mazedowner
Guest
- "...judging how hard JB kept these shoes under wraps and secretive..."Originally Posted by metalmaned
I totally hear what you're saying BUT judging how hard JB kept these shoes under wraps and secretive... Id really be surprised if they said that 23 stores are getting 23 pairs and that didn't happen. With that small of a distribution, I'm pretty sure they could make sure that it happened like that.Originally Posted by E Villian
Great post. I hope people actually take the time to read it as I did. It clears up alot and gives credibility to both parties in the "arguement" that is currently taking place. ThanksOriginally Posted by MaZeDOwNeR
Damn this thread got heated real quick. Before I go into what I am about to post, let it be known that what I am about to type may not be the case in this situation, but, this comes from years of experience. Years of experience that I KNOW both Steez and JM have. So here we go...Originally Posted by Steez
Official Marketing for these will be 23 pairs for 23 stores. Either you're lying or he is. You're contradicting information that comes straight from the manufacturer. Try again.
Many times, "Official Marketing" means NOTHING in real application. Marketing is completely different from retail. As both Steez and JM know, Production/Sales/Distribution/Marketing/R&D/Design/etc. operate almost virtually autonomously. Now of course there is plenty inter-departmental communication to attempt to ensure that all of the aforementioned pieces of the chain operate in cohesion, but often times "Marketing" and "Reality" do not exactly mirror each other. This is no fault of marketing nor distro/retail/etc. We are talking about extremely large companies here, imagine how difficult it can be to make sure that each piece of the chain knows and operates EXACTLY according to "plan". Marketing is often one of the last pieces of the chain and the dept. is often given information long after many of the initial processes (R&D/Design/Production/Sales) are already done. Sales' job is to SELL sneakers to retail, Marketing's job is to "SELL" that product to the consumer. In many instances (not just sneakers), a salesperson would have no clue how the product they are selling is supposed to be/going to be marketed to the consumer, it is not their job to know. The same thing goes for marketing, many times they have no clue as to how retail is operating, i.e. not knowing how much a product will sell for/where it will be sold/etc., it is not their job to know that. Not everyone who works at a sneaker brand is a sneakerhead and they don't know, or have to, know the ins and outs of their product from A to/through B like people on this board or any devout "sneakerhead".
Now this is true with many things, not just sneakers (and I am not pointing a finger at sneaker brands here either). I am sure many of you on this board can think of a time where any product or service was marketed in a certain way that did not actually prove to be real. Whether the product did not perform as marketed, did not appear where it was marketed to appear, etc. Again this is not the direct fault of any piece of the chain, in many companies there is a large disconnect between departments. Again, I am not saying that this is true of Jordan Brand in any way, but I am saying this so that people can THINK about the entire situation.
Now onto the case of the guy whose Uncle's shop is getting 10 pairs. Again this might not be the case in this instance, but I have had several experiences like this.
Think for a second, that this "Uncle's Shop" is actually NOT ONE OF THE TOP 23 ACCOUNTS AT ALL. He might be a reputable and longstanding JB client that is due a "favor".
Here is a situation that I have experienced in the past.
"Bubba's Banging Sneakers" (doesn't exist, at least I don't think), a reputable and longstanding JB client on the Southside of Chicago, is "promised" the Laser XV. Release date comes and Bubba is Laser XV-less.
Bubba calls his sales rep and says, "What happened to my kix?"
JB sales rep says, "I am sorry, I have no clue what happened, you were supposed to get them."
Bubba says, "you really messed me up on this one."
JB sales rep says, "Let me make it up to you, I will get you 10 PAIRS OF THE LIMITED AIR JORDAN XX3 dropping in January."
Bubba says, "hot diggity dog I am going to bash dudes over the head on this one! Good looking!"
Again, this may not be the case in this instance, but, things like this happen, a lot, I have experienced it myself (I do not own a store but a know a "couple" people that do).
All in all, a lot of things go on outside of Marketing's control and outside of Sales/Distribution's control. To assume that Marketing, or any other department, is the 100% final end all be all word in anything, is flawed.
Again, I AM SURE that the Top 23 Jordan Brand accounts were allowed to order/promised 23 pairs of the "Titanium Blues" and I am sure that Jordan Brand Marketing will market the sneaker that way, BUT, there are a BILLION things that can upset this situation. I have held several Marketing positions, and I have been on the bad side of a Marketing Plan gone wrong due to circumstances out of my/my team's control.
Take all of this for what it is worth.
Again, no disrespect intended to Steez or JM. This is my two cents.
Thank you for reading this. I have finally made good on the thousands of dollars spent to obtain my Marketing degree (Word to Kanye).
MaZe
Just as was stated above just because this guys uncle is "supposed" to get 10 pairs that doesn't mean he WILL get them... The ONLY way he MIGHT get 10 pairs is if perhaps the owner of the store has more then one store and is splitting 23 pairs between 2 stores, I guess that could be possible...
I think you mean attempted to, which furthers my point. Due to circumstances out of Jordan Brand Marketing's control, the pictures leaked about a month totwo months earlier than their original marketing plan indicated. The XX3 was supposed to be unveiled after the new year. It leaked on here well before that.
-..."The ONLY way he MIGHT get 10 pairs is if perhaps the owner of the store has more then one store and is splitting 23 pairs between 2 stores, I guessthat could be possible..."
ONLY way? How about if he received the 10 pairs already and the other 13 pairs are stuck in Memphis, or, he got his 10 pairs already and the other 13 pairswere shipped to another sneaker shop by mistake, or, he got his 10 pairs already and the other 13 pairs were re-allocated to Footlocker on 34th last minutebecause they are guaranteed to move them in a nano-second AND JB is going to do a big midnight launch there and they need the pairs, OR, he wasn't supposedto get any pairs at all but someone made a mistake when entering the accounts into the distro system and he ended up getting 10 pairs by mistake...
There are number of reasons as to why this could have happened, there is no ONLY reason.
MaZe