Nowadays in order to sell a pair of shoes, you gotta cook up a story / name to go along with it.
Like ashes colorway, they could’ve just called it Oreo lebron 15s. But with attaching a story to it of how he got his jersey burn to ashes, coming back to the land, and winning a championship. Same thing with ghost, when in reality if you think bout it is just a tan lebron 15s and have no relation in terms of color on how it’s related to Jordan or a ghost?
I’m sure once they release a story of what that grey lebron 15s stands for, a lot of people will have more connection with it.