Damn shame Nike didn't sign Lillard. I got a feeling he is gonna be big time. But I agree on Irving. If he can stay healthy he will be a bigtime player, and that translates into being a marketable athlete. Just don't be surprised when he inevitably leaves CLE haha.
KD needs more to his line now. I don't remember necessarily when the EXTs and lifestyle stuff started for Bron and Kobe, but they have been doing pretty well since inception. I work with a lot of kids on the coaching/camps side of things in the summer and on some weekends when time allows it, and you ask most of the real young ones who their favorite player is and, in my experiences, a majority of them love KD. If he really cared, and Nike still said nah we need these to be 130, he would ask for those lower-end shoes that we see for Kobe in Asia, for the sole purpose of allowing his lower-income fans to still be able to own the KD brand.
Just my $0.02 for worth it's worth...