Yeah, it's not a pain for the store you order from. They actually win because they get the sale without actually having the shoe. Its sucks when you're working though and you check the computer and you have to go find 8 pair of shoes and ring them up, fix shipping labels, and package them. It's alot easier just to push "no stock" on the computer and be done with it. If you do this excessively though your store can get in trouble. For shoes that actually sell, a manager will instruct employees to hit no stock because that is a sale that they will eventually miss as we all know, it's all about numbers.