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- Feb 22, 2020
Thank you for this breakdown bro. Just waiting on the next preorder now.sure thing. I try to chop it up with him when he's around at the store. This convo was based on the 550 tease he had put up. Told him got my pinks and was happy. He asked how i felt bout the pre-order. Told him it was great concept.
He stated that NB gave him a hard time about the pre-order concept, specifically since it wasn't a strategy NB hasn't employed with a lot of these collaborations. He said to me that his goal is to get the product into the customer's hands; those who really want them.
He wanted to kill resell. He said that ALD base has no room for resellers. He said that's why he does the whole EA thing too.
So basically he runs a loyalty program.
I think it just makes perfect sense that he moves up to creative director as team really is an "american dream" type brand. When I see ALD i dont think Kith. I think more Ralph.
I know two NTers in this thread are probably super excited about the Theodore news