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They used too but the new guy that took over is a real piece of ****. I can confirm there are people at NB that don’t agree are behind the changes. I also disagree with all brands care about hyped drops. A lot more brands limited or hyped drops are easier to grab. The brand is digressing compared to the whole industry. I have had an easier time with Nike/Adidas drops then I did 5 years ago and have been having the opposite wit new balance.
I feel like ever since Kwahi came to NB it been all about Hype and Exclusivity (Jordan Heads & Boost boys came over to the NB train).. I'm glad my lane in New Balance is basically making NB1's, but it seems since I showed off my NB1 collection on Instagram they are taxing that now.... I do love how they developed their NB Rewards program. It okay though I'll only really start buggin out when GR's are selling out, until then I'm just going to charge it to the game.