2k is not a person. It's a large company with several moving parts, made up of many individuals who make up several teams. The people who make the game care very much about everyone who plays it. They spend long days and longer nights fighting battles of coding, resource management, scheduling and politics that never see the light of day. Won or lost, these battles go largely unnoticed and they do it because they care. They don't come around here asking for praise. They don't do a victory lap. Even those that are making a good living doing this are spending the greater majority of their time working.
The fact that you think the way you do is the failure of 2k marketing. I'm not cheerleading for them, I'm stating facts that you would know if you got the opportunity to see how the machine works. They're trying to make 2k17 a whole month early without sacrificing anything, while putting out a bugless, polished Prelude well ahead of release.
For those that don't know, the gameplay of the Prelude has to be finished in time for the aesthetics and sound to be laid on top, polished, reviewed and then put through to Sony and Microsoft's online systems. Then it has to be sent off to editors to cut a trailer, have that trailer approved and finally distributed.
Just think about the strain that the Prelude alone puts on top of an 8 month schedule
For those that don't know me, you may think that I'm a 2k stan or fanboy or apologist. Couldn't be further from the truth. I am a professional who works in mainstream entertainment and has been a part of teams and processes similar to a large production like 2k. Related, I do a show with 2k developers DaCzar, Scott O'Gallagher and formerly Leftos and Stauffer. At a glance, one might suspect me of bias, but if you've seen the show, you've seen me mercilessly call out 2k for its flaws(I have been very unkind to 2k15 and 2k12 in particular). If 2k17 is booty buttcheeks, I will show up every Friday to offer DaCzar as sacrifice every week, picking apart its failures for course correction in 2k18.
On that same show I've taken topics and Q&As from this board onto the show and asked DaCzar to answer for these issues on the air. Know what? He wanted me to. Know why? OTHER people at 2k wanted that information. They care. They care about what's important to you.
2k is a bunch of creators. They have a vision for that game and they want to do right by that while listening to the experience you guys are having and doing right by what they learn from you. Gaming is a give and take in that way.
This is the hardcore community. You cannot afford to either operate in complete ignorance of the process, or let newcomers to this board operate in that ignorance and take over.
2k is not a person that can care for you or not care for you. Call out marketing for the many mistakes they make, but we're all too grown for fairy tale beliefs about game companies. I say all of this because this community is an extremely valuable resource for the progress of the game. SEVERAL members are working at 2k. Others are community day type folks. But developers get fatigued real quick when they come here and read fairy tales.
Those fairy tales and completely ignorant opinions are doing nothing but massaging your feelings in the moment. Focus on the clarity of the criticism of gameplay, design and communication coming from 2k. We can drop all this stuff about whether Johnny Twokay, CEO and president of 2k cares about you.
That's silly.