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- Feb 23, 2013
It's a good idea but people would start camping for that instead. I know you said make it random but how random could it be? People already know the release date and stores don't get there stock too early in advanceHere's my solution: (nike I want to be compensated for my consulting)
The week of a limited release nike corporate should call all it's niketowns at random times on randoms days across the US and on the call tell them to tweet that the limited shoe is NOW available for pre-order prepay purchase to the followers of that niketowns twitter. It would be a true FCFS, limited to one per person, per household, per credit card to prevent john doe from bringing his whole family to get all the sizes. They will not tell management how many pairs will be received nor size run info. Employees and management would be prohibited from buying any of these pairs before customers.
This call would give an 2-4 hour window for customers to come prepay(longer if they decide for general releases) and then be closed. You would come in prepay pre order your shoes on a program loaded to nike's computer similar to nike.com which pulls only from the inventory of what that store has available. This program will be on a specific computer in every niketown for only limited releases. When a size is sold out that store is to tweet sz xxx sold out. Since employees won't get any info including size info they would find out the same time as the rest of the world. After the 2-4 hour window remaining pairs (if any) would be sold to employees via the same computer system.(they could raffle off who gets to buy first etc) After this any remaining pairs (if any) would be sold to the public on release day. All consumers would be informed to contact nike corporate for any reason if they don't receive their prepaid order on release day at pick-up.
Corporate will do these calls at random to every nikestore so there is no way to inform any other manager of another niketown when the call is coming. To prevent management from holding sizes back or sabatouge, each customer will be encouraged to call a hotline number printed on their pre-order receipt if their size mysteriously disappears and they are refunded their money. No manifest will be sent beforehand for the limited shoes. This would end the rsvp shadiness, bot RSVP wars, employee shadiness, people rsvp'ing from other states and sending their friends, selling out that back door, etc. The inventory the store would received would truly go to those in the area. I'm in houston, I have no niketown close to me except dallas, 4 hours away so I have no bias. Not trying to step on the toes of the RSVP service providers either, which were born with the twitter rsvp so they will die when this dies.