- May 9, 2005
- 10,219
- 1,671
Sneakers are like Gas Prices..
No not comparing the economics (lets not go there)
But the pre conditioning..
Gas used to be 1.50 a gallon.. (I remember 99 cents at one point)
Then it's currently around 3.79 a gallon here locally...
If it goes down to 2.50 we think holy mackerel this is great..
Sneakers... the same. If they charge these rates for a while.. we may balk.. but we buy. Later we realize we cant do it anymore and the price drops down to $225 just like Foams and other releases...
We think finally.. Nike came to their senses. They still win.
The retailer as always is the one really losing.. Unless they are named Footlocker.
Couple this tactic with the basic hype machine, and you got people scrambling to purchase even if they're unhappy about the price, simply cause they know they won't have a chance to reverse their decisions.
I'm personally upset they're taking this route with almost every Lebron, Kobe, and Jordan XX8 release, even the GR's.
They can only be successful with this to a point though. I think the NSW Lifestyle Lebron's are beyond that point.