If these sold themselves than people wouldn't have been off loading their GoF XX9s for like a buck fifty. They wouldn't be on discount on NDC for the earlier styles.
And when people say Jordans sell themselves, I, personally, think they're referring to 1-13. Besides the Ferraris, the 14s sat on shelves last year and they hardly retro the others (XX seems to be getting some love this year).
These are obviously a great balling shoe and have potential from a casual perspective (BHMs, YOTG and HRs). But let's not pretend JB is doing all they can. Why not put the sig on iD? I get it for the retros but most of the folks buying the latest a Jordan do so to ball.