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It's all about Marketing. From a retail perspective, Nike may feel that the more effective way to get buyers to perceive this shoe as "limited" or "exclusive" is by only offering the product through a single channel within the company--rather than multiple channels. They key is to remember that Nike is a producer/suppler as well as a retailer. It's like Apple deciding to offer the next iPhone via their website only. Even though, you could possibly grab the phone from your local wireless carrier, Apple would only be offering a single channel for customers to purchase the product.
Ding Ding Ding. More posts from you please? It might balance out the ****** factor in this thread.