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- Aug 13, 2012
Best post in here.This 20,000 number is being thrown around so much... but could this number be just THE FIRST PRODUCTION RUN??? Remember Nike/JB is in test mode right now and dropping a shoe that just dropped 2 years ago.... THIS is a big risk with the only true difference may be "NIKE AIR" so why not test the waters... put a so called "limited tag" and see if the shoes sell out.
Also they drop the shoes during Tax season where they know people have money burning their pockets..... so when they do sell out they have created an "ARTIFICIAL HYPE" for retros with the "NIKE AIR" treatment. Outside of some OG's and shoe heads the average joe doesn't know or care about "NIKE AIR". So many people have posted "hey I got my 2011's so i'm good."
But, with this new artificial hype they can now market these "NIKE AIR" Jordans and make them seem more limited than their predecessors and everyone and their mom is anticipating the next jordan with NIKE AIR and nothing tojustify the price increase of 40.00 so BAM...200.00 for same materials (maybe a different factory) easy couple of million off two words and a swoosh.
The guys sitting at the JB round table : "These people are going to pay 40.00 more for just NIKE AIR oh yeah investors and stock holders get ready" And if this test is successful and it will be..... I CAN 100% promise we will either see these again... with a full blown general release... or we will see jordan retro 3 -6 get the "nike air" treatment with a premium price.
I personally think they are going to milk this as long as possible.... and we may see all 3-6 with nike air treatment.... after that i am done though with JB... and I'm sure many others feel the same...but I know they could care less about losing me or my business, i will be easily replaced.