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OMFG... you have to be trolling. You really think JB didnt make a ton of profit off those pairs you bought for the low?? The low for you is still 10x minimum profit for them. It is absolutely worth their time and money to make the best 17, if they already made a ton off the worst OG 17.
20x “minimum profit” > 10x “minimum profit”
It’s that simple, they couldn’t move pairs at $250 so they ended up discounting them when they could’ve produced other pairs that would’ve netted a better profit instead. To a lesser extent, something similar is happening to AJ2s. If you don’t think Nike/JB are factoring in market demand to their production runs of certain models and even CWs, Idk what to tell you.