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LeBron is a genius. He’s about to lead the league in jersey sales again
Somewhere just to boost his ego, this had to be a thought for sure. Along with his shoe retailing at the highest price point at Nike, it's an ego thing.
Mike must've put the other $60M on black
People who buy Jordan's week in week out should really thank MJ for not maxing out Kemba, to pay that he would have had to put the price of shoes up by at least $30.