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The Bradley vs Alexander fight happened PRIOR to him fighting Pacquiao. He is immediately a bigger name after last night. Whether or not Bradley becomes a superstar in the long run is not that relevant. He can parlay this into a Pacquiao rematch, and after that possibly a fight against Brandon Rios who is also on Top Rank. Even though neither Bradley or Rios are top superstars. It would be foolish to not see that this fight will generate cash especially on Cinco De Mayo. And if you throw in the Welterweights with other promoters, there's even more possibilities, but we all know Arum likes to keep it in-house.
Arum didn't necessarily kill his cash cow Manny Pacquiao. He spared him for his last fight, if the rumors are true.
Arum didn't necessarily kill his cash cow Manny Pacquiao. He spared him for his last fight, if the rumors are true.