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It's more because when store employees are dealing with raffle tickets Corp. believes they're not taking care of people who are in the store at that time who actually want to buy something. You figure they're wasting hours on maybe 1-2 size runs. I can see why Corp. views it as wasted time, and if they get a 100-200 entries only 20-22 are coming back to purchase something on Saturday.I have a feeling that the FootLocker reservation system they're testing is working on cracking down on people entering at multiple malls and winning multiple pairs.
If I were in charge of developing it, I would have the user select the stores they are willing to travel to, and enter payment information. Once the "raffle" is completed the stock would be allocated one per verified account and the user charged and notified as to what store to pick up their pair.
This would stop people from winning multiple pairs and cut down on unclaimed pairs. Since corporate would be allocating the stock and basically telling the stores who to sell the shoes to, it would cut down on the backdooring and resellers snatching up FSR.
It's going to be interesting to see how it plays out and if the others implement similar systems.
Not sure how it's going to work with employee's getting 10% of the allocation either, unless they do it before shipping product, but that's a logistical nightmare. You never know what size is going to get pulled from the size run for each release so if they get 1 10 and i win a raffle online, but that gets pulled for the employee allocation then what happens? I'm SOL?
That's a great point and from a business perspective, the ROI of the raffles just isn't there.
I was think about the employees too, only thing I thought of is once the manifest hits the system showing sizes and allocation, Store Manager hits corporate with the sizes for the employees and they get "reserved" and not allocated in the customer pairs. Or once the pairs arrive in the store the manager sets them aside in the system. Corporate would know what they shipped, so if the number of pairs left for customers isn't right, disciplinary action could be taken.
Sounds like a logistical nightmare, but I'm sure they could figure it out.