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That sucks. Meanwhile you have "ballers" getting basketball Sigs in advance.
They need to get on their hustle and parlay relationships with ASICS, Nike, Adidas, Brooks, Saucony (so), etc.
i'm sure there are quite a few people that get seeded product in advance by all companies, maybe more heavy in the social media/lifestyle runners/running crews...i think depending on who the audience is would likely dictate how/if they get product, hardcore runners tend to be a much more loyal bunch, harder to sway so it might not be seen as necessary priority...