I help brands behave and act in line with what their consumers (current and prospective) actually care about....not just what they want to say cause they think it’s “news” or “great.” In this instance I took a bands (Portugal the man) affinity for slim jim and did some digging on what they care about (sneaker culture) to create custom ow style kicks. Each band member is getting a unique silhouette and Dank & co is doing the custom work. Wait till you see the packaging, each shoe is coming in a giant slim jim wrapper. It’s nuts.
All this is to engage people, not based on the jerky product, but their actual passions (like sneakers and populas sneaker culture). It shows how slim jim gets it and that theyre capable of behaving accordingly. You may not eat slim jim today or normally care about them, but this might help build affinity down the line and change perception...and that’s why they hire me to consult them.