- 22,969
- 49,364
- Joined
- Apr 17, 2005
They should’ve based the jersey design on Chicago’s colors (Light Blue, Red and White).
Last edited:
Follow along with the video below to see how to install our site as a web app on your home screen.
Note: this_feature_currently_requires_accessing_site_using_safari
HWC Nike Swingman Jazz shorts up on jazz team store.com.
So is Nike not making a Russell Westbrook Houston Rockets authentic jersey? I can’t find it anywhere.
Nope. No authentics
team store told me
I hope they sell the Nike Transit one’s as well
Supposedly the Knicks are getting a rebrand next year. They have a classic look so I'm praying they dont mess with it too much. Hope its just a subtle change like the Lakers did.
The New York Knicks, the National Basketball Association’s most valuable team despite a string of losing seasons, are getting a makeover.
The franchise known for stars like Walt “Clyde” Frazier, Willis Reed and Patrick Ewing -- and off the court for polarizing owner Jim Dolan -- is partnering with Steve Stoute’s Translation agency in an attempt to bolster its brand and strengthen its ties to the fan base.
Stoute, a lifelong Knicks fan whose clients have included the Brooklyn Nets, the NFL, AT&T, Anheuser-Busch and State Farm, will be a special adviser to the franchise that Forbes says is worth a league-high $4 billion. The team is 12-33 this season, better than only the Atlanta Hawks in the Eastern Conference.
“We have a ways to go,” Stoute said in an interview. “People can say what they want, but the world knows when you get it right -- when the New York team is winning -- basketball is better. When the New York Knicks are right, the NBA is a better place. That is the opportunity.”
Translation said it will utilize data and analytics -- along with the team’s history, alumni, fans and iconic arena -- to develop campaigns aimed at bolstering the brand. Stoute also will work to support the club’s executive team, including Dolan, in its branding and fan-engagement efforts.
Translation’s initiatives have included State Farm’s “Cliff Paul” and Budweiser’s “Made in America” campaigns.
Controversial Owner
Sometimes referred to as the worst owner in sports, Dolan has engaged in high-profile disputes with fans, journalists and even former players. He went so far as to have fan favorite Charles Oakley tossed from Madison Square Garden after an incident with security.
When asked about Dolan’s brand, Stoute said it must be separated from the team.
“His brand, and the New York Knicks brand, and MSG, stand on their own,” he said. “That’s the way it has to be.”
From an attendance standpoint, the brand has held up well amid all the losing. The Knicks haven’t had a winning record or made the playoffs since the 2012-13 season.
The Knicks are averaging 18,880 fans a game at MSG, placing them 11th in the 30-team NBA, according to ESPN. They remain a strong draw on the road, averaging 18,419, which trails only the Los Angeles Lakers, Boston Celtics and Cleveland Cavaliers.
The sports idiom is that winning cures all ills. Stoute said that isn’t true, and that there’s a better formula.
“Winning cures a lot of problems. Great marketing and exciting entertainment cure all problems,” he said. “The brand has to be strong regardless of the final score. When people are hopeful that things are going to be better, and it brings excitement, all of a sudden that becomes the brand.”
Big facts!You wanna know how they can achieve all that?
get rid of Dolan