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exactly - we know that nike can design great shoes with awesome tech so why do the sigs look like uninspired retreads every season? makes no sense.Nike gotta find a way for their athletes to start wearing these kicks
KAT been wearing the same shoes for like three seasons.
Booker wears strictly Kobe now
Same with JA
Jokic wears the Zoom Rise
Ben Simmons only start wearing the Zoom BB after they stopped releasing colorways
Davis only seems to be/been wearing the Cosmic Unity half the time. Other times Kobe's
Fox is supposedly gonna push these but he is usually in Kobes, so we will see
I looked up the designers to find some answers and here's what I found:exactly - we know that nike can design great shoes with awesome tech so why do the sigs look like uninspired retreads every season? makes no sense.
That’s a fair assessment on the sig lines - at least the Freak line seems to be evolving in design and construction - would love to see some something like the GT Cut for GiannisI looked up the designers to find some answers and here's what I found:
LeBron 18: Jason Petrie
Kyrie 7: Ben Nethongkome
PG5, KD13, Freak 2: Ross Klein
The BB NXT, Cosmic Unity, and GT Cut are also designed by Ross Klein. My only other reason as to why the sigs "look like uninspired retreads" would be that the sig athletes are staying consistent (or playing it safe) with what they know and want while the non-sig shoes give the designers more freedom to innovate and use different design languages (since there's no storytelling needed).
Speaking of uninspired retreads, this isn't really something new. I remember when people commented that all the later Kobes looked the same (all designed by Eric Avar). I wasn't complaining since they were all beasts on court (except the 7).
I looked up the designers to find some answers and here's what I found:
LeBron 18: Jason Petrie
Kyrie 7: Ben Nethongkome
PG5, KD13, Freak 2: Ross Klein
The BB NXT, Cosmic Unity, and GT Cut are also designed by Ross Klein. My only other reason as to why the sigs "look like uninspired retreads" would be that the sig athletes are staying consistent (or playing it safe) with what they know and want while the non-sig shoes give the designers more freedom to innovate and use different design languages (since there's no storytelling needed).
Speaking of uninspired retreads, this isn't really something new. I remember when people commented that all the later Kobes looked the same (all designed by Eric Avar). I wasn't complaining since they were all beasts on court (except the 7).