- 14,306
- 7,485
- Joined
- Nov 18, 2012
I’m sure no one is buying this shoe bc it’s made from recycled material and can save the planet.
While you're right I still think it makes Nike's advertising/marketing super false, which is a big L for me in terms of brand authenticity. This is all press direct from Nike's websites:
"We built a sleek and comfortable silhouette with sustainability in mind."
"The Cosmic Unity basketball shoe, designed with at least 25% recycled material, is the next step in Nike's vision of a zero waste future."
"The Nike Cosmic Unity, Nike's first performance shoe under its Move to Zero initiative (Nike's journey toward zero waste and zero carbon)"
They're definitely marketing it like they're fin to save the world when really all they're fin to do is basically sell the same sneakers