But the first time they just released early, that was a mistake on Walmart and Amazon's part. There was no way to anticipate an early link if you know nothing about early links.
I still think people should have had a reasonable expectation that it wasn't going to be easy and that a little leg work could have prevented them from being burned. If they wanted to believe that it would be simple without any hiccups, that's on them. This isn't just limited to this Pepsi drop. Southwest Airlines website crashed when they put fares on sale, have they never heard of a website crashing when something gets out of hand.
Is the internet supposed to apologize for making things harder to get now? They thought they'd be the only one trying to get it? I'm not sure what they want to hear, that Pepsi will just hand deliver them because they weren't able to get it. These are the same people that will be throwing elbows come Black Friday.