Yeah....i'm not sure you really thought this through. JB is a subsidiary of Nike so its profit is counted within Nike's earnings report. Nike has a 50% global share of the sneaker market (47% Nike; 3% converse) which means even when folks buy another brand of sneaker they probably also have a pair of Nike's as well. With that saturation Nike's in the biz of convincing Nike owners to pay more for the sneakers they'll buy anyway and to convince those who have bought Nike's to stay with Nike. Your machevellian posit has Nike trying to cultivate a reseller market that nets them nothing - repeat buyers, buyers who increase their buy, etc. Resellers add nothing to Nike's bottom line, that's profit they never see. They spend quite a bit on marketing already and arguably do a good job .... Down to getting free media from the playoffs through the finals as folks check for who's wearing what come game time. The only reason bots matter to Nike is because it's starting to eat into it's profit margin .... Through NDC/SNKRS. Bots on FTL, FTA, EB, et al doesn't matter cause Nike gets its share regardless the reason why those online CHIs sales happened.
