- 147
- 10
- Joined
- Apr 22, 2001
everyone knows that zoom air is better than lunar foam (performance wise). the slight addition of weight of zoom air is WELL WORTH the cushioning performanceadvantages over lunar foam. even nike must know this.
so why do shoes like the kobe 4, and soon to come hyperlite and hyperize still use zoom in the heel + lunar foam in the forefoot, whereas the crappy lower tiershoes like the coming solider iii use zoom in heel + zoom in the forefoot?
my theory is... money
nike is a business. the goal of a business is to profit.
simply put, lunar foam does not last nearly as long as zoom. resulting in the consumers having to purchase shoes more frequently to reap the performancebenefits of the shoes over time.
also, manufacturing wise... what's harder to make? a precisely made polyurethane bag that encases a multitude of fibers that is pressurized and held intension, or a chunk of foam?
more frequent purchases + lower manufacturing cost = more profit for nike.
so why do shoes like the kobe 4, and soon to come hyperlite and hyperize still use zoom in the heel + lunar foam in the forefoot, whereas the crappy lower tiershoes like the coming solider iii use zoom in heel + zoom in the forefoot?
my theory is... money
nike is a business. the goal of a business is to profit.
simply put, lunar foam does not last nearly as long as zoom. resulting in the consumers having to purchase shoes more frequently to reap the performancebenefits of the shoes over time.
also, manufacturing wise... what's harder to make? a precisely made polyurethane bag that encases a multitude of fibers that is pressurized and held intension, or a chunk of foam?
more frequent purchases + lower manufacturing cost = more profit for nike.