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I love these commercials. To me this pushes the Steve Jobs mentality. If you think you are the best then go even further to achieve greatness. Never stop, even if you think you are at the top. It's just a unique and different way to hint at his work ethic.
"what the +#@* does that mean Kobe Byrant"
"what the +#@* does that mean Kobe Byrant"