Wrong. If this statement was true, there would be mass releases of everything from Royal 1's to DB's. Rare shoes i.e. collectors items help keep the Jordan Brand name "exclusive". That hunt for the shoe and those outrageous resell prices, free marketing for Nike. Nike could make 300,000 AirMags for $750 a piece. That's $225,000,000 profit off of one shoe and guess what, all 300,000 pair would FLY off of the shelves. Why not do this? Why release a limited amount for a fraction of that profit?
With all due respect, you are wrong. You must not understand business. Why saturate your product for a short term gain when you can continually make money off of it for years to come. Your mag argument makes no sense. If they mass produce it, more than half of that 300k will not be sold at retail, plus the "cache" of the MAG is now gone. You overestimate how much people will pay for a shoe if they know it's not LIMITED. Look at AJ11 Columbias, AJ6 black/Infrared, ect. People where hyped and the resellers where licking their chops. But the moment people found out they were mass produced, it was a wrap for those shoes! You can get those shoe for about $270 at so many spots. And that's just only two examples. The game has changed, you guys need to adapt.