Yes. I remember when Jason markk first came out I got some specifically to see if it would ruin some of my kicks so I went ham with it on some random pairs and was pleasantly surprised. Also you can wipe it off without rinsing and it will leave no residue or stains. Try that with whatever you got under your kitchen sink, u will potentially ruin some shoes.
I think for some people anything aimed at sneakerheads is snake oil or something. But yeah you can ruin suede, even leather and rubber with the wrong cleaning products. Like rubbing alcohol isn’t something I’d clean my shoes with, but I see it listed here.
JM, Crep, and Reshoevn8r all have plenty of videos out there showing how to clean different materials, different brush types, etc that are not going to harm your shoes while getting them fresh.
It’s a bottle or two a year for most people and for 20-30 bucks you can safely retain and add value to your kicks without using dish soap.
And not to sound like a clean freak but I think sometimes people forget what their shoes come in contact with. There’s urine, feces, animal bacteria, all kinds of gross stuff in bathrooms, sidewalks, puddles, you name it. Sometimes dirt on soles or midsoles that is left for months ends up breeding mold into polyurethane and porous rubber, and visually it’s hard to see the difference.
But if you store a shoe like that you have small amounts of mold in your storage room and potentially impacting the air quality of your entire collection. It’s gross to me.