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Is that YOUR life you just described? Because I don't know how TYPICAL that is. Quantify that.
"Most sneakerheads don't even have the discretionary income to afford the habit."
This only applies maybe to the 13-24 age demographic, therefore this statement holds no water.
Sneakerheads are abound in this country and they range between age 10 all the way to age 50+. In fact, if you were to look at each of the major shoe companies' sales figures vs. demographics, I'm willing to bet that the largest chunk of their buyers is in the 25-45 age demographic. Which means solid income streams. It's not a matter of whether or not the sneakerheads can "afford." The BOTTOM LINE is PEOPLE CONTINUE TO BUY WHETHER OR NOT THEY CAN AFFORD IT and the sales figures support this. Nike and JB's goal, meanwhile, is to continue to increase their sales and their production volume. Proof of this is that every year, their profit margins continually increase.
And to support my argument even more:
Let's say we have your typical 21-year old college student who makes $13 per hour and pays little to no rent. It's February and he knows all kinds of J's are on the shelves (which means = OPTIONS). Yet he really wants the OG remastered Bred 4s and Military 4s that he knows will most likely release in 2016 but doesn't know the exact date. Rumors fly that it may be Black Friday or maybe September, but nothing is imminent.
This kid has about $400 budgeted for kicks that he has saved since Christmas, not to mention $50 each pay period that he puts away. Do you think he will wait til the Bred 4s release, which could come as late as December, when he hasn't copped a pair of J's for the last two months? Do you think he'd be itching to spend when he knows there are at least 5 different Air Jordan retros sitting on shelves (3 of which he likes and wouldn't mind owning since he has a couple of $20 off coupons), AND especially when he knows he'll have even more $$$ saved up by the time the Bred 4s or Military 4s drop because he gets consistent income from his job plus every once in a while he could probably sell a pair or two from his own personal collection?
There are more sneakerheads (young and old alike) that are most likely to cop a pair or two every month or every other month than there are those who hold on to their cash for more than 6-8 months waiting for a specific release. That's why they're called "sneakerheads." It's a hobby, and Nike fully capitalizes on these people's consumer behavior (i.e. emotions).
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