LOL. From a logistics perspective, information will always get pushed out to retailers, so no secrte. But bottom line, they are trying to replicate the same strategy as the tech giants like Apple and Samsung. It makes sense if you understand it, and it is probably good for consumers, well at least those that want to buy the shoes for themselves. The demand and purchases are still heavy on the resell side. Nike has obviously taken steps to combat this and to take the resell profit margin. Not sure if it'll work the same way with multiple releases through out the year, but because of the ways shoes are produced, keeping a lid on things make NO SENSE and even if so, is really hard to do.
At the end of the day it doesn't matter. Sooner or later, consumers will get fed up w/ the product as retros are, if not already, the fad/hype (if it isn't already so). Why buy a pair if the guy next to you is wearing the same? The retro market has lost its appeal and NIKE is cutting it real close. It's only a matter of time when it falls apart. Just ask someone like Paul George. The new gens don't know who Jordan is, they only know about Kobe; Bill Russel, Magic, Kareem, West, McHale, etc. etc. are nobodies to them.
This is is just Nike doing a stunt, and trying a different approach to keep the retro appeal, but truth be told, the big bids come from the resellers. But even they are hurting!