- Jul 20, 2012
- 1,104
- 1,478
I love when people bring up inflation to justify the higher prices of RETROS (not new shoes). Inflation has very little relevance in figuring out pricing when it comes to retros. When determining cost of production for any consumer goods, most people only think of the cost of the materials and labor to put the product together. What they tend to forget (or don't realize) is that the majority of the cost of a product is in the research and development for that product. Creating an initial design, building a prototype, testing it, finding the flaws, fixing the flaws and repeating all those steps over and over again until the company comes up with a final product they're satisfied with. This is the bulk of the cost that the company tries to spread out with the wholesale/MSR pricing, thus is what you're REALLY paying for. However, none of these costs are a factor for retros because that was all dealt with already 10, 15 or 20+ years ago. All they have to do now is worry about the cost of materials and labor to recreate the product, which is dirt cheap by comparison.
This is why when anything new comes out in consumer goods (think video games, TVs, cell phones, etc), the initial MSRP is high. They're trying to factor in recouping the cost of R&D into the price tag. As time progresses and those costs are recovered, the prices drop because now all that's left is the cost of actual materials and labor (very small in most cases), so they're basically almost making sheer profit off sales at that point. Retro sneakers have been at that stage for a decade or 2, so the excuse of "inflation" for higher prices and/or poor quality is absolute BS.
It's plain and simple. The prices are high/keep going up because they can get away with it. And as a business trying to make as much profit as possible, I don't blame them. Good on them for capitalizing on the moment. Shame on the buyers for giving them that kind of power by continuing to shell out the money for something they're not satisfied with.
I mentioned that there were zero R&D costs a few pages back and yall tried to clown...
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