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I honestly believe they're doing this because they've run out of ideas. How many times can you drop the same shoe? How many variations of the same shoe will people buy? This is just game. Let's tell them we're going to make the products a little better. We will increase the price and be able to drop the same shoes again...albeit with "premium materials" So what you're telling me is that you've been making a killing putting out crap for the last ten plus years but now you're going to put out a "quality" shoe and charge more? They're trying to stay ahead of the curve. They know eventually cats are going to look at a retro coming out and say to themselves, "Didn't I just buy this shoe last year?" Yeah, but this time it has "premium materials"