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I'd say its equal
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Easily.
Dudes getting on so many features.
Yeah, I mean it's a given Cole got it on smash here.Where I'm from, it'd be cole.
Cole is definitely more popular.
Oh. Okay.French Montana
Hmm.. Kendrick easily had a better album, but that doesn't necessarily mean people like him more. He had a lot of promotion and was getting a crazy push from the industry (literally every notable artist from Dre to 50 Cent, to Eminem etc etc was hyping him up as the savior). If GKMC didn't go platinum it would have been a disappointment.
Kendrick has more widespread respect in the hip hop community, but it seems like Cole has more of a hardcore fanbase (especially females).
Honestly, this is an interesting question and I can't call it. Another thing, not that it really matters but Kendrick only has 1.9 mil followers on Twitter vs Cole who has 4 mil. Yet I would bet my life that Born Sinner won't sniff platinum, which is weird.
I'm starting to wonder whether the hype around these artists is real, or how much of it is manufactured by the industry.