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- Feb 22, 2012
I'm not sure what they really feel about anything they put out these days (not that it matters because 100% of their non classic items are horrendous) . Just pointing out that they are definitely catering to the hip hop crowd to boost sales (which were relatively non existent until they hired their new designer a couple years ago)
I forgot what article it was, but it was talking about how a lot of brands that turned their backs on certain groups in the past (hip hop, working class whites in Europe, Asians, etc) saw their sales dropping year by year. The past few years they've all hired designers that try to appeal to those demographics, but it seems like they've only thought about "what can we put out that can sell?" Without any consultation with minorities, which is why things like this keep happening
While I absolutely hate all the new stuff LV is putting out now, I have to respect the fact that they made Virgil the head of LV. If you're going to cater to a demographic, you need representation from that demographic in the important positions of your company.
I forgot what article it was, but it was talking about how a lot of brands that turned their backs on certain groups in the past (hip hop, working class whites in Europe, Asians, etc) saw their sales dropping year by year. The past few years they've all hired designers that try to appeal to those demographics, but it seems like they've only thought about "what can we put out that can sell?" Without any consultation with minorities, which is why things like this keep happening
While I absolutely hate all the new stuff LV is putting out now, I have to respect the fact that they made Virgil the head of LV. If you're going to cater to a demographic, you need representation from that demographic in the important positions of your company.
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