Nike doesnt want the shoes back so they dont dig too deep. When stores are Tier 0 or Tier 1, Nike forces them to take certain stuff. They have no choice. It's part of being Tier 0 and getting the limited stuff. If the store doesnt sell it, Nike will take it back. But that dings their Tier status so they want to avoid that if they can. If the shoe retails for $100, the store generally pays $50 to Nike for it. They can sell them in bulk to a reseller for $60 a pair. They still make a 20% profit off it and their Tier status looks great bc they didnt send it back. That's not terrible. The reseller can now go sell it on a large platform like stockx, goat, or Ebay at say $90. The are making about 30% profit. Again, not bad at all. As a thank you for moving that gr for them, when the new OW or Travis comes around, they slide the reseller a decent amount of pairs. Obviously it depends on the release and how many they got. You can choose to believe what you want but that's how it works. Damn near every boutique does it. It's not a huge secret. It's done very discreetly but that's how it works. It's a way for boutiques to move large amounts of gr's that would otherwise sit in their warehouse and tie up capital for months and months or be shipped back to Nike and hurt the boutique. Boutiques dont backdoor 20 pair of OW to someone bc they like them. They do it bc that person helps them out with gr's.