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^^ohh, the work he cited is by Johann Fuller, not Sylvia...
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^^ohh, the work he cited is by Johann Fuller, not Sylvia...
More excerpts from the article:Johann Fuller (Johann Füller)
Universität Innsbruck
Publications: 38 | Citations: 230
Fields: Business Administration & Economics, Databases, World Wide Web
Collaborated with 44 co-authors from 1996 to 2012 | Cited by 390 authors
Innovation and Entrepreneurship
Univ.-Prof. Dr. Johann Füller
Universitätsstraße 15
6020 Innsbruck, Austria
Telefon: +43 512 507-7193
Telefax: +43 512 507-2968
E-Mail: [email protected]
Innovation creation by online basketball communities (Citations: 35)
Johann Füller, Gregor Jawecki, Hans Mühlbacher
This article investigates joint-development activities within online consumer groups. While research on user-innovations within communities exists for open source software as well as for emerging extreme sports like kite-surfing or rodeo kayaking in offline contexts, this study focuses on innovation activities within online consumer communities for basketball shoes, a physical consumer product in a mature market. The research shows that a small number of consumers are highly creative and possess sufficient domain specific skills and motivation to develop new innovative basketball shoes. While many community members state their experiences and problems with existing shoe models, those actively participating in joint-innovation activities tend to be driven by excitement rather than by pure need for product improvement. The high quality and variety of innovations, and general willingness of community members to share their ideas with producers, lead to the discussion of how to integrate creative online communities into a company's innovation process.
Journal: Journal of Business Research -
the plot thickensYo, I wrote my final Anthropology paper about Niketalk in 2007. Crazy. I forgot my prof/TA's name now, but can someone find out if this Fuller person is a Canadian? Did my prof just jack my ****? I can scan proof of this.