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I’m gonna have to disagree with you on this. These aren’t up and coming YouTube celebrities, reality tv stars, video vixens, or musicians. There is nothing to gain for an NBA player. Dudes in the nba act tough online to act tough, there’s nothing in it for them.
You think there isn't.
But the very fact we're sitting here talking about it is proof that there is something in it for them. I didn't say they were Fousey putting on skits. They probably are very organic actions...but they are PLAYING up to themselves. Jimmy Butler said what he said KNOWING it would get the response it got...and Wade responded accordingly knowing this as well. I guarantee you they don't have REAL static. If it was...that **** wouldn't have been performed on Instagram.
Same as the CJ McCollum/KD thing. They know everything is a "story" today and that they're being watched 24/7. The public EATS this **** up...and there is indeed value in that for them.
https://trends.google.com/trends/explore?date=now 7-d&geo=US&q=/m/05n_5s_