Yeah, it's a great strategy.
A fool and his money are soon parted - if you ain't initiating that parting, you ain't doing your job.
310 for the packs, IIRC.
And, remember, when the packs dropped, some of the models hadn't been retro-ed for a few years and were priced even less than 140 from their last release. AJ1s were 100; 3s were 125, etc. That was another reason they did the two models that equal 23 thing, because people were used to the AJ1 being like 100, so to get 310 for a pack with that shoe in it, they had to pair it with a pair that retailed closer to 200, even if people didn't even want that other pair. Once the packs finished, they could wipe the slate clean and basically say that everything is at least 150.