2K14s were limited too and it was a certain way to get them, it wasn't just sign up and you were gonna get em, you had to have that game and fulfill achievements. Preorder would be dumb on Nikes part, you don't stay relevant by flooding the market and giving everyone what they want, of course they can make enough to satisfy everyone but they don't and that's for a reason. I think the people working at a billion dollar company know what they're doing
it's like listening to the guys at work argue about what a pro athlete is doing wrong but yet they're driving a FedEx truck. There will NEVER be a fair way to handle online releases, even if they did online raffles people would just make a **** ton of email accounts and spam it. Your best bet these days is to buy a bot or pay an ATC that refunds upon failure, otherwise you're just gonna keep striking out and thinking of ways you'd handle releases in your little shoetopia.
on another note, wheats look amazing despite that flimsy pose people are doing now