- Jan 26, 2015
- 4,903
- 11,370
This is merely a teaser. Remember complexcon or Abloh’s off campus...Nike is priming the pump with an exclusive event before the actual release. The fragmentation causes confusion/irrational behavior and HYPE. Then idiots do this -
And resellers do their thing. And some celebs/influencers post em. And just when your saltiness is at an all time high (Along w resale), it’s ASW, and they drop, maybe a little here a little there, a draw in the app, a tier zero boutique in France you can’t pronounce...This is the new playbook for releases and the lagging foamposite line needs it. Just don’t be a sucker or get your supreme underoos in too tight a bunch.
And resellers do their thing. And some celebs/influencers post em. And just when your saltiness is at an all time high (Along w resale), it’s ASW, and they drop, maybe a little here a little there, a draw in the app, a tier zero boutique in France you can’t pronounce...This is the new playbook for releases and the lagging foamposite line needs it. Just don’t be a sucker or get your supreme underoos in too tight a bunch.