- 21,800
- 3,553
- Joined
- Mar 8, 2010
Earlier today, Andrew Wilson - Senior VP of Worldwide Development for EA Sport - answered some questions about EA Sports' new program intended to discourage or at least profit from the secondary game market, Online Pass.
The program will first launch with Tiger Woods PGA Tour 11 and persist in every PS3 and Xbox 360 EA Sports release after that. Registration codes for the Online Pass will be included in each new copy of the game and they are unique, meaning they can only be used once. This means if you buy the game used, you would have to purchase an Online Pass for that game for $10. The same would hold true if you rented the game from Gamefly or Blockbuster.
In addition to unlocking online play for the game, every Online Pass will come with bonus content. For instance, Tiger Woods PGA Tour 11 will come with a bonus in-game driver. Wilson made it very clear that users are not just paying for online play, but premium content.
Publishers have been looking for ways to combat game rentals and the secondary markets like Gamestop and eBay for years, and it appears EA has come up with an inventive way to combat it, or at least make some money off it.
...
Got me really missin ESPN 2K5 ...
The program will first launch with Tiger Woods PGA Tour 11 and persist in every PS3 and Xbox 360 EA Sports release after that. Registration codes for the Online Pass will be included in each new copy of the game and they are unique, meaning they can only be used once. This means if you buy the game used, you would have to purchase an Online Pass for that game for $10. The same would hold true if you rented the game from Gamefly or Blockbuster.
In addition to unlocking online play for the game, every Online Pass will come with bonus content. For instance, Tiger Woods PGA Tour 11 will come with a bonus in-game driver. Wilson made it very clear that users are not just paying for online play, but premium content.
Publishers have been looking for ways to combat game rentals and the secondary markets like Gamestop and eBay for years, and it appears EA has come up with an inventive way to combat it, or at least make some money off it.
...
Got me really missin ESPN 2K5 ...