Originally Posted by
jvhoop22
Originally Posted by sidneylo
The J Dilla tee reference was not merely a joke, rather an allusion to the widespread popularization of various brands who started off as humble online startups. If you haven't noticed, here's a newsflash: every graphic tee company began expanding to make outerwear and their own line of jeans at the onset of the 2007 season. Any particular reason? The market is being oversaturated with one particular product, so they found various niche items that would give them better margins. Hundreds, 10Deep, C&C, Orisue, to name a few, all have denim introduced into their lines within the past two years.
Please note that many of the buzzed upon Japanese brands are the elite in their history, intention, sourcing of material, construction, and aesthetic. It's when you compare a repro jean to a jean made for streetwear that you'll see a clash in ideology.
It's good you elaborated because I agree with you almost 100%. Fashion, specifically the streetwear market is over saturated with t-shirt companies that then turn themselves into "legit" brands. As someone who graduated from menswear fashion design program, I find this particularly disturbing. From my knowledge most of the "designers" of these brands have zero design training and it shows. They all produce basic straight leg raw denim, uninspired graphic t-shirts, and rip off trends or designs from other companies as far as everything else. That isn't design to me. Unfortunately, the market for true high end streetwear in the US is minuscule, which is one of the main reasons I have refrained from taking a design job for the present.
With that said, most of the brands mentioned in this thread aren't THAT creative as far as design, however, I do agree they "
are the elite in their history, intention, sourcing of material, construction" as far as denim. Now, if you want to throw in some other brands that Blue in Green carries (I can't speak for Self Edge) such as Pure Blue Japan, IZREEL (though some of their stuff is copy-cat), Master-Piece, Paul Smith/Paul Smith Red Ear, Low Hurtz, etc then we can talk about the combination of quality and creative design across the board.
I will at least, however, give Orisue credit as far as having some relatively creative designs.
The market is being oversaturated with one particular product, so they found various niche items that would give them better margins.